Does it feel like your sales deck is an old playlist on shuffle? Interchangeable slides with no real cohesion, pain points, or vision? Chances are, you're killing good deals with bad frameworks that bury your business's true value.

It's time to give those old decks a design overhaul.

A sales deck should be a seamless user experience from start to finish. A cohesive narrative enhanced by scalability, not hindered by the arrangement and selection of slides.

That’s where we come in.

Like a UX team creating onboarding flows, we break down your narrative to its core, bundling your key concepts and pushing the most impactful details to the forefront. Then we build on each pain point step by step, bringing the audience further in, building rapport, tension, and above all, interest. 

Our unique story frameworks map out full buyer journeys. We consider market trends, points of interest, drop-off rates, and emotional appeal. This creates a digestible package that can be tailored to different audiences without disrupting the overall flow or messaging.

A cohesive sales deck with a strong narrative is more likely to be fully read and understood than one without. Just look at Docsend's experience as a case study. In the first version of their sales deck, only 17% of clients reported making it all the way through. But after updating their deck to include a strong narrative, the number of clients who read the whole thing shot up to 65%. 

Story and design can significantly improve sales outcomes. In fact, after refining our own sales deck more than 50 times, we achieved an impressive 39% close rate* and 84% read-through rate*. These results are more than 2X as effective as typical B2B benchmarks and show about 20% less drop-off compared to Docsend's deck.

*All leads • Aug '22 - Aug '23 | Roughly 32% referral, 27% twitter, 19% direct, 12% slack communities, 6% email, and 4% LinkedIn

*Version 44 • 51 self-service views | Unbeaten… but we’re still experimenting 😉 v55 in-progress

Ready for your sales deck to better reflect your business's image, values, and goals? Reach out and let's collaborate on creating a scalable sales deck that will not only resonate with your customers but also succeed in closing deals.

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Ask Tony is a presentation design studio specializing in pitch decks, sales decks and other fundraising collateral. Contact us today for more details about our process, collaborative workshops and patented story frameworks.