How to design a pitch deck that wins the room and closes deals

How to design a pitch deck that wins the room and closes deals

Nov 15, 2024

Nov 15, 2024

Does your pitch deck feel like an old playlist on shuffle?

Does it feel like your pitch deck is an old playlist on shuffle—interchangeable slides with no real cohesion, pain points, or vision? If so, chances are you’re losing deals or investor interest with bad frameworks that bury your business's true value. A pitch deck should be a seamless user experience from start to finish—a cohesive narrative enhanced by scalability, not hindered by the arrangement and selection of slides.

It’s time to give those old decks a design overhaul.

Our approach: storytelling meets design

Like a UX team creating onboarding flows, we break down your narrative to its core, bundling your key concepts and pushing the most impactful details to the forefront. Then we build on each pain point step by step, bringing the audience further in, building rapport, tension, and above all, interest.

Our unique story frameworks map out full buyer journeys. We consider market trends, points of interest, drop-off rates, and emotional appeal. This creates a digestible package that can be tailored to different audiences without disrupting the overall flow or messaging.

A cohesive pitch deck with a strong narrative is more likely to be fully read and understood than one without. Just look at DocSend's experience as a case study. In the first version of their pitch deck, only 17% of clients reported making it all the way through. But after updating their deck to include a strong narrative, the number of clients who read the whole thing shot up to 65%.

Story and design drive results

After refining our own pitch deck more than 50 times, we achieved an impressive 39% close rate and 84% read-through rate. These results are more than 2X as effective as typical B2B benchmarks and show about 20% less drop-off compared to DocSend's deck.

FAQs about pitch deck design

Why is narrative important for a pitch deck?
A strong narrative keeps your audience engaged and ensures your key points are communicated clearly. Without it, your deck risks being overlooked or misunderstood.

What makes your approach different?
We treat pitch decks like products. By focusing on storytelling and scalability, we create a cohesive experience that delivers results.

Can the deck be tailored for different audiences?
Yes, our frameworks are designed to adapt seamlessly to various stakeholders while maintaining a strong, unified narrative.

What kinds of pitch decks do you specialize in?
We specialize in investor decks, sales decks, partnership pitches, and other high-stakes presentations.

What kind of results can I expect?
Clients typically see improved read-through rates, reduced drop-off, and higher success rates compared to traditional designs.